It refers to the process of deconstructing text and its underlying themes, messages, and symbols - to understand the intentions, motivations, and perspectives of its creators. Textual Analysis is a research method that involves closely and critically examining written, spoken, or visual messages. It offers a systematic approach to interpreting how language is used to communicate and convey unique cultural contexts and meanings.

Textual Analysis encompasses not only the understanding of what is explicitly stated in the text but also the implicit messages that remain unstated.

The practice of Textual Analysis does more than just skim the surface it dives deep into the content, dissects it, and uncovers valuable insights embedded within. It breaks down complexity and brings clarity to implicit meanings hidden within various forms of text, be it books, web articles, social media posts, client reviews, or script dialogues. In the digital age where information is plentiful, Textual Analysis has emerged as a critical tool to decode the abundance of data surrounding us.